Dasher & Crank Website

Project Summary: Designed and developed an eCommerce website for Dasher & Crank, a craft ice cream shop, using WordPress and WooCommerce. The website was built with a focus on user experience, providing an engaging and seamless online store for customers to browse and purchase artisan ice cream. The website also includes integrations for social media tracking, SEO optimization, and Google Analytics to monitor performance.

Role: As the project manager, I coordinated between the client and the development team, ensuring all features were implemented smoothly and the website was optimized for user engagement and sales.

Key Features:

• WordPress-based platform with WooCommerce for eCommerce functionality.
• Integrated with Google Analytics GA4 and Facebook Pixel for advanced analytics and tracking.
• SEO optimization with Yoast SEO for better search engine visibility.
• Fully responsive and optimized for a seamless experience across all devices.
• Elementor for custom page building, allowing easy updates and management.
• Integration with Google Maps for location-based services.
• Security features like reCAPTCHA and SSL for enhanced protection.

Outcome: The website successfully reflects the brand’s playful and creative identity, allowing customers to easily explore and purchase ice cream flavors online. With its built-in analytics and SEO tools, the site is ready for continuous growth and online sales expansion.